Once you’ve created your Web site, you’ll want to make sure it gets maximum exposure. Here are 10 easy ways to advertise your Web site.

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When we asked realtors to speak their minds away from the survey’s formal rankings, there was close to unanimity that online advertising was where their future dollars would be going.

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What's RSS and How Can It Help Me?
If you don’t know much about this new technology, it may be time to learn.

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Today we are living in the most rapidly changing civilization in history. We are constantly bombarded with so much information that many of us suffer from information overload. Like the rest of society, the real estate industry has undergone an enormous amount of change. There has been a tremendous influx of new agents, huge changes in technology, as well as a plethora of new business models. The pressures on traditional brokers to change increase almost daily.

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The traditional advice for copywriters, of course, is to engage readers by focusing on problems rather than benefits. For example, software marketers shouldn't talk about RAM or gigabytes. They should describe how the software will allow a client to pull a report in half the time (solving, say, a customer service problem).

Now I can't quibble with this counsel. It's spot on. Unfortunately, it just doesn't go far enough. In truth, a host of techniques can improve your readability. Here are seven of the best:

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In 2006, the Internet celebrated its 37th birthday, yet all these years later the world-wide-web still presents many mysteries to most people.

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Looking for new ways to boost retention, grow your business, and keep up with new technology? Read on for advice from leaders of successful real estate companies.

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Keeping pace

Independent real estate companies typically have two great strategic advantages over their regionally or nationally branded competitors: name recognition as a homegrown brokerage and a longtime, loyal clientele.

But those advantages can erode against the deep-pocketed resources of big companies if independents aren’t vigilant about branding and strategic networking, brokers of successful independents say.
Structuring support staff and technology to keep sales associates in the field selling rather than grappling with non-value-added issues is also key, because independent brokers have little margin of error when big powerhouses are spending lavishly to pull in customers.

Here’s how five independents keep their edge against bigger competitors in branding, networking, technology, and retaining support staff.

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1st Online Realty Solutions has developed a combination of technologies and services to provide the hyper-local solution brokers need to become the authoritative hub and source of first resort for the information of interest to their customers and partners.

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The typical buyer is now an Internet buyer. Homebuyers who used the Internet as an integral part of the homebuying process increased from 28% in 2000 to 70% in 2006.

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To increase their exposure and generate leads, many real estate professionals are participating in online community Web sites and blogs.

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Home buyers using the Internet are younger, wealthier, better educated and more likely to be married than traditional buyers, according to an industry survey released Thursday. Internet buyers also reported greater satisfaction with the home-buying process compared with traditional buyers.

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Hot tips for handling shifting markets by Bernice Ross Inman News

Do you have what it takes to successfully compete against billion-dollar competitors who want a piece of your local market? You can beat the big guys at their own game if you understand the simple rules of engagement.

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1st Online Realty Solutions South Padre Island Texas announces new product line.

The product offers integrated technology and services to create completely automated online real estate brokerages destined to become 1st online in their local markets.

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