Top 10 Internet Marketing Predictions for 2007

1. Social networking works and will get more and more niche.
2. Viral campaign Web sites will have a purpose or perish.
3. User-generated content will be a component on most new Web sites.
4. Email marketers will demand more strategy from their marketing agencies.
5. Great content is king, now more than ever.
6. Most successful companies will become media companies.
7. The Democrat majority in Congress swings the tide of online marketing and moral depravity will run rampant in advertising.
8. Greater integration of video into all Web sites.
9. Email Success will depend on list segmentation and relevant content resulting in improved results.
10. Thoughtful, cause-related marketing is the biggest winner in 2007. Co-create a new program or new event with an existing, reputable nonprofit, and you'll see that your employees, customers, and prospects, as well as your kids and your spouse, will help you take this cause, and indirectly your company, to the next level.

Aaah... and the happiest will be those who own and control their own data in order to conduct truly optimized marketing and to enjoy the freedom of having the value they create move with them!