White Paper on the Real Estate Information Explosion
 
With the advent of the Internet and the overabundance of real estate related information

• consumers have a staggering task to read, organize filter and quantify the data.

As a result real estate professionals are no longer in the position of just being the informational gatekeeper but rather they are being reassigned the responsibility of collecting, sorting and deciphering the information for the consumer.

There is no escaping the fact that the home buying and selling process has changed and is still evolving.

In survey after survey consumers have stated that “neighborhood knowledge” is the deciding factor in evaluating comparable agents, which in turn is requiring agents to change their historic role.

How and where the consumer finds the much needed information will therefore be influenced by the role of the emerging real estate professional. That role may be limited to an order-taker, administrator or it could be expanded to that of a true professional, specializing in an area with the skill set to provide and interpret the relevant information pertaining to that area.

Additionally, real estate professionals should ensure that they have the necessary skills and knowledge to effectively serve the new home buyer and seller - they should conduct proper and comprehensive research by utilizing the best data aggregators and service providers in the field.

Finally,

• it is up to the real estate industry as a whole to continuously educate the consumer on the value of home ownership,
• the importance of obtaining all relevant information pertaining to the property in question and last but not least,
• the importance of working with a real estate professional when conducting a real estate transaction.

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Download the Real Estate confronts The Information Explosion Whitepaper