Real Estate sales are made primarily through local businesses and have consumers that are making one of the biggest and most intimate purchases of their lifetime. These customers want trusted advice and they want the feeling that they are getting the most complete picture of what is available where they are looking to buy.

Brokers need the ability to make the real estate consumer say to themselves: "here I have found the best source of real estate for the area where I'm looking to buy". It takes a lot of effort to completely cover even a small area. The national sites, like realtor.com, are a starting point and have millions of properties, but in any one area provide only a limited picture of the market. Today's consumers are getting past that incomplete picture and looking for a more complete local source and almost always do a Google: "real estate city name" to see who that might be.

One thing that's been missing on the Internet is really hyper-local kind of content, People want a lot of local information and it isn't there, What is there is very corporate and very boring – it's not the kind of thing that people want to read and pay attention to, they want a real estate-oriented site that encompasses property searches, neighborhood journals, guides and other local resources. Real estate content has a huge hole that nobody has really developed the right Web site for. You have to wander all over the Web just trying to find one place that can provide it all.

The information consumers are looking for needs to be relevant and needs to resonate with them for the particular region they're looking at. Most readers aren't interested in purely national trends. They want the reality of what's happening in their marketplace.

1st Online Realty Solutions has developed a combination of technologies and services to provide the hyper-local solution brokers need to become the authoritative hub and source of first resort for the information of interest to their customers and partners.

1st Online Realty Solutions also provides brokers a technology provider who is also a strategic partner, and can scale the performance of their software and services as the broker grows or new technologies become available.