Consumers may ultimately gain access to a larger and more diverse collection of online real estate information when the proposed settlement between the federal government and the National Association of Realtors trade group is finally approved.

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A survey revealed that 78 per cent of real estate professionals believe their smartphone has made them more responsive to clients

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Preezo allows you to create and use presentations directly from their site. Presentations can also be mailed directly to clients. Collaborative working is fully supported.

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Phishing attacks are growing quite sophisticated and difficult to detect, even for the most technically savvy people...

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Windows Vista Ultimate is the choice for most users.

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a service that creates interactive floor plans, virtual tours and other marketing materials for property listings ..

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Looking for new ways to boost retention, grow your business, and keep up with new technology? Read on for advice from leaders of successful real estate companies.

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Keeping pace

Independent real estate companies typically have two great strategic advantages over their regionally or nationally branded competitors: name recognition as a homegrown brokerage and a longtime, loyal clientele.

But those advantages can erode against the deep-pocketed resources of big companies if independents aren’t vigilant about branding and strategic networking, brokers of successful independents say.
Structuring support staff and technology to keep sales associates in the field selling rather than grappling with non-value-added issues is also key, because independent brokers have little margin of error when big powerhouses are spending lavishly to pull in customers.

Here’s how five independents keep their edge against bigger competitors in branding, networking, technology, and retaining support staff.

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