Yahoo! Inc., released the results of an in-depth study on how online resources influence home buyers and sellers and found that online resources played a pivotal role in the selection process and was central in helping consumers identify agents.

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The 2008 Swanepoel Trends Report new edition is a must read for anyone serious about making-money in the real estate industry..

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Find out how the Internet, and Instant-Information access, empowers a much different consumer and market environment for today’s real estate agent...

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I floundered with the SEO companies only to find that I need a more community oriented web site...

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Google is diving further into real estate, as Realogy Corporation and 1stOnlineRealty.com have announced that Google and real-estate search engine Trulia will host real estate listings from their Internet solutions.

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comScore Media Metrix reports significant increases in visitation to tax, travel, careers and real estate sites.

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If a small firm can replicate the Web marketing and listing distribution that the big firms have, that could put big brands at a disadvantage.

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To grab a prospects' attention, your Web site or blog must be interesting and provide useful information.

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The real estate industry is about Web presence and anybody who hasn't figured that out is probably not going to have a business in the next couple of years.

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The best Web sites provide excellent service to prospects and clients. Use these tips to make sure your company’s Web site is a success.

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Developers are trying to build brand and hype, for both themselves and their projects, often even before ground is broken on a project...

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When you or your customers are pondering which color of paint would look best, head to one of these free Web sites.

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New research by The Kelsey Group indicates a gap between the sources to which home buyers turn to get information about real estate and the media that advertisers use to promote property for sale.

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Listings, content, and follow-through are what keep consumers coming back to real estate Web sites.

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What's RSS and How Can It Help Me?
If you don’t know much about this new technology, it may be time to learn.

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Today we are living in the most rapidly changing civilization in history. We are constantly bombarded with so much information that many of us suffer from information overload. Like the rest of society, the real estate industry has undergone an enormous amount of change. There has been a tremendous influx of new agents, huge changes in technology, as well as a plethora of new business models. The pressures on traditional brokers to change increase almost daily.

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Looking for new ways to boost retention, grow your business, and keep up with new technology? Read on for advice from leaders of successful real estate companies.

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Keeping pace

Independent real estate companies typically have two great strategic advantages over their regionally or nationally branded competitors: name recognition as a homegrown brokerage and a longtime, loyal clientele.

But those advantages can erode against the deep-pocketed resources of big companies if independents aren’t vigilant about branding and strategic networking, brokers of successful independents say.
Structuring support staff and technology to keep sales associates in the field selling rather than grappling with non-value-added issues is also key, because independent brokers have little margin of error when big powerhouses are spending lavishly to pull in customers.

Here’s how five independents keep their edge against bigger competitors in branding, networking, technology, and retaining support staff.

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1st Online Realty Solutions has developed a combination of technologies and services to provide the hyper-local solution brokers need to become the authoritative hub and source of first resort for the information of interest to their customers and partners.

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The typical buyer is now an Internet buyer. Homebuyers who used the Internet as an integral part of the homebuying process increased from 28% in 2000 to 70% in 2006.

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