Developers are trying to build brand and hype, for both themselves and their projects, often even before ground is broken on a project...

Read Full Article

Your marketing needs to focus on your prospect, their concerns, and how you will help them address those concerns.

Read Full Article

New research by The Kelsey Group indicates a gap between the sources to which home buyers turn to get information about real estate and the media that advertisers use to promote property for sale.

Read Full Article

The 21 points included in this checklist will cover the basics of what you need to do during the first two weeks of your news or blog.

Read Full Article

The nation’s real estate brokerages vary widely in size and specialty, fueling competition that benefits consumers, according to new research by the NATIONAL ASSOCIATION OF REALTORS®.

Read Full Article

Have you visited a blog and wondered what all those strange links are at the end of many posts? To take full advantage of blogging in your business, it's important to know the key concepts and terms.

Read Full Article

Both SEO and PPC are important in building a marketing campaign. But which is the most successful?

Read Full Article

Despite a 36 percent increase in available inventory to advertise, real estate advertising has grown less than 4 percent since 2001. This is one category ripe for change, and it appears that the transition is underway.

Read Full Article

If you want your keywords to earn their keep, you must put them into your Web site content.

Read Full Article

The Internet has influenced a structural shift in most real estate professionals’ marketing mix. Whether you work for an independent or branded residential agency, it is becoming increasingly difficult and painful to ignore marketing your firm or yourself on the Web. From personal Web sites to sophisticated search engine marketing programs, the sourcing of new business and clients is increasingly an online proposition.

Read Full Article

When you generate more traffic to your website, you will get more customers and as a result you will have more sales.

Read Full Article

Online marketing is especially attractive because it's cheaper than print sources and it's easy to track what works and what doesn't work. The expenditures connected to online resources are returning far greater money to the bottom line than conventional print ads.

Read Full Article

Link popularity has become an important factor in the ranking algorithms of most search engines. If many quality Web sites link to your site, you'll have a good position in the search engines.

Read Full Article

Listings, content, and follow-through are what keep consumers coming back to real estate Web sites.

Read Full Article

Big companies with huge budgets certainly make it more difficult for smaller search marketers to compete, but ingenuity and creativity can still provide a compelling competitive advantage regardless of budget constraints.

Read Full Article

Once you’ve created your Web site, you’ll want to make sure it gets maximum exposure. Here are 10 easy ways to advertise your Web site.

Read Full Article

When we asked realtors to speak their minds away from the survey’s formal rankings, there was close to unanimity that online advertising was where their future dollars would be going.

Read Full Article

What's RSS and How Can It Help Me?
If you don’t know much about this new technology, it may be time to learn.

Read Full Article

Today we are living in the most rapidly changing civilization in history. We are constantly bombarded with so much information that many of us suffer from information overload. Like the rest of society, the real estate industry has undergone an enormous amount of change. There has been a tremendous influx of new agents, huge changes in technology, as well as a plethora of new business models. The pressures on traditional brokers to change increase almost daily.

Read Full Article

In 2006, the Internet celebrated its 37th birthday, yet all these years later the world-wide-web still presents many mysteries to most people.

Read Full Article