Looking for new ways to boost retention, grow your business, and keep up with new technology? Read on for advice from leaders of successful real estate companies.

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Keeping pace

Independent real estate companies typically have two great strategic advantages over their regionally or nationally branded competitors: name recognition as a homegrown brokerage and a longtime, loyal clientele.

But those advantages can erode against the deep-pocketed resources of big companies if independents aren’t vigilant about branding and strategic networking, brokers of successful independents say.
Structuring support staff and technology to keep sales associates in the field selling rather than grappling with non-value-added issues is also key, because independent brokers have little margin of error when big powerhouses are spending lavishly to pull in customers.

Here’s how five independents keep their edge against bigger competitors in branding, networking, technology, and retaining support staff.

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The typical buyer is now an Internet buyer. Homebuyers who used the Internet as an integral part of the homebuying process increased from 28% in 2000 to 70% in 2006.

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To increase their exposure and generate leads, many real estate professionals are participating in online community Web sites and blogs.

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Home buyers using the Internet are younger, wealthier, better educated and more likely to be married than traditional buyers, according to an industry survey released Thursday. Internet buyers also reported greater satisfaction with the home-buying process compared with traditional buyers.

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Hot tips for handling shifting markets by Bernice Ross Inman News

Do you have what it takes to successfully compete against billion-dollar competitors who want a piece of your local market? You can beat the big guys at their own game if you understand the simple rules of engagement.

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