We have many features that benefit your sellers and give your listings more exposure. We have banner advertising and custom pages for your larger projects and visitor analysis on the entire MLS. We have specific reports that can be generated and delivered to your sellers.

We also have features that allow you to correctly address your listings so that they will be accepted by and display correctly across the internet with all the major mapping tools and search engines.

We automatically can submit your listings to the most important real estate search engines and listing aggregators including:

• Google Base
• Propsmart
• Truila
• Oodle

You can leverage these features to obtain even more listings and clearly differentiate yourself above your competition.

Partnering with real estate search companies is another way for us to gain exposure for our sellers' listings and to provide another service for our online consumers.

Launched in December 2005, Propsmart features more than 1 million listings from most of the top 25 metropolitan areas nationwide; Trulia, which also began in 2005, contains listings from thousands of brokers' Web sites that are linked with a Google-based mapping system; Oodle began in 2004 and allows consumers to search thousands of listings in their area.

The Internet is increasingly the place where buyers and sellers go for residential real estate information, and as a consumer-focused company, our goal is to create the best consumer experience possible for them.

Only 1 percent of today's buyers purchase properties they saw advertised in a newspaper, about 25 percent find the house they will purchase on the Web. Estimates place the percentage of real estate advertising budgets spent on print advertising at about 80 percent. This means that most real estate professionals are throwing good advertising dollars away to achieve a miniscule return of only 1 percent. Nevertheless, poor Web strategies can cost you thousands of dollars with no return. Specifically, the average cost of a single clickthrough for the term "real estate" is $1.03. It often takes hundreds or even thousands of clicks to generate a closed sale. Consequently, pay-per-click or sponsored links may not be the best route to obtain the greatest return on your advertising dollar.

In order to gain a competitive advantage using the new technology tools, it's important to understand how consumers use the Web. Michael Yang, the senior director of business development for Yahoo!, outlined the four primary areas of Web activity. Those four areas include communication, information/entertainment, commerce/shopping and search activity. The two that apply specifically to the real estate industry are information/entertainment and search. Yang believes that search is the most important. Within the search area, Yang discussed three "buckets." Those include Web search (i.e. Yahoo!, Google, MSN); vertical search, including Trulia, RealEstate.com and mapping solutions; and classified search, including Google Base and Oodle.

Another powerful feature we offer your sellers is access to all the activities pertaining to their listing on a ‘Seller’s Portal’ which they can access with a login id assigned to the sellers security role.

Your Seller's Portal Reports Include:

MLS Interest Summary - By Month: This report shows you a Monthly Summary of all the potential buyers who showed interest in your property.

MLS Interest Summary - By City: This report shows you a Summary by City of all the potential buyers who showed interest in your property.

MLS Interest Summary - By City By Month: This report shows you Monthly Summary of all the potential buyers by their City who showed interest in your property.

MLS Users - My Properties: This report will show you all registered potential buyers who have identified your listing in their My Properties page as one they are interested in.

MLS Users - Price Change Tracking: This report will show you all registered potential buyers who have identified your listing for price change notifications.

MLS Inquiry Report: This report will show you all potential buyers who have asked questions about your listings.

MLS Ratings Report: This report shows any ratings users voted on your listings.

MLS Also Viewed Report: This report will show you other properties that users looked at after they looked at yours.

Your sellers are going to love this feature and it will also help you get more listings!